Powered by Swiss engineering. Move with us, and Dream On.

Inspired by athletes.

We share a belief with On that incredible things happen when humans are in motion. We understand the concept of flow state, where action and awareness merge, leading to complete immersion in the moment. It's like a mental hack that allows us to dream bigger and better.

The secret power in every On shoe, CloudTec® is the technology that launched everything. Swiss-engineered to deliver soft landings and supreme take-offs, it adapts to you.